Corporate management & Business Strategy: Case Study Ryanair & Easyjet

A comparative case study of Ryanair and EasyJet management style and strategies.
Overview:
- A comparison between Micheal O'Leary and Richard Branson management styles
- Characteristics of management styles according to existing management theories
- Ryanair's human resources policy discussion
- Rynair's management with regard to equity, efficiency, efffectiveness
- Definition of the airline industry
- Industry analysis according to Porter's 5 forces model
- Macro-environment trends affecting positively/negatively Rynair's position
- Key success factors and competitive advantage
- Comparative financial diagnosis between Ryanair and Easyjet
- Competitive dynamics and players' tactics analysis
- Recommendations to Ryanair


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